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Key Performance Indicators (KPIs) for Content based websites 2

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As discussed on my last post , Content sites are websites such as news sites or blogs and you can use Google Analytics to track key performance indicators (or KPIs) for content sites. I talked about some KPIs that help to measure the performance of content websites like Pages per session, Pages per user, Repeated Users and Scroll Depth . Today I will go ahead to talk about some other KPIs   Average Time on Page "Average time on page" measures the average time people spend on each page of your website. It works as a key performance indicator for the entire site, or as a diagnostic metric in the pages report to determine which pages are the most engaging for your users and perhaps entice you to make more pages like those, to encourage more visits and more time spent. Bounce Rate As a content site, there may be people who are driven to single long-page articles like our blog site, read the whole thing, and then leave. Normally, this would count as a bounce, but this i...
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Key Performance Indicators (KPIs) for Content based websites 1

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Content sites are websites such as news sites or blogs and you can use Google Analytics to track key performance indicators (or KPIs) for content sites. As a content site owner, first you have to start by articulating your objectives, and then determine your metrics. For example if your objective is to generate revenue from ads, how do advertisers determine what content sites would be of value to them? What metrics are they looking at? Here are a few metrics that advertisers would be interested and GA would help you track: Pages per session Simply put, this is the average number of pages on your website a person views in a given session. This metric is calculated by dividing the number of pageviews by the total number of sessions. This metric can be helpful for gauging how sticky and engaging your website is. Users who consume more content are more likely to see more ads. Pages per session is a standard Google Analytics metric that's commonly used to measure this type of en...
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How Google Analytics collects data from your website

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Let’s start by talking about what Google Analytics (GA) is. Imagine you are studying really hard for a major test or exam. You are flipping through and trying to read all 1300 pages of your exam study pack wishing you knew the exact questions that will show up in your test. Okay maybe that’s asking for too much 😃 but at least you knew the particular topics to concentrate on, to guarantee you a pass mark in your exam. Just at that moment, someone hands you a tool (most likely an app) that can help you, determine and concentrate on only the most relevant topics that will get you a pass mark in your exam! Just like switching on the light bulb in a dark room. This is exactly what GA does for your website. Google analytics gives you insights about your website visitors. It will show you the number of website visitors you had within a period, how they arrived on your web page, what part of the world they viewed your web page from, what they searched for while they were there, how ...
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