Key Performance Indicators (KPIs) for Content based websites 2
As discussed on my last post , Content sites are websites such as news sites or blogs and you can use Google Analytics to track key performance indicators (or KPIs) for content sites. I talked about some KPIs that help to measure the performance of content websites like Pages per session, Pages per user, Repeated Users and Scroll Depth . Today I will go ahead to talk about some other KPIs Average Time on Page "Average time on page" measures the average time people spend on each page of your website. It works as a key performance indicator for the entire site, or as a diagnostic metric in the pages report to determine which pages are the most engaging for your users and perhaps entice you to make more pages like those, to encourage more visits and more time spent. Bounce Rate As a content site, there may be people who are driven to single long-page articles like our blog site, read the whole thing, and then leave. Normally, this would count as a bounce, but this i...