Key Performance Indicators (KPIs) for Content based websites 2
As discussed on my last post, Content sites are websites such as news sites or blogs and you can use Google Analytics to track key performance indicators (or KPIs) for content sites.
I talked about some KPIs that help to measure the performance
of content websites like Pages per session, Pages per user, Repeated Users and Scroll
Depth. Today I will go ahead to talk about some other KPIs
Average Time on Page
"Average time on page" measures the average time
people spend on each page of your website. It works as a key performance
indicator for the entire site, or as a diagnostic metric in the pages report to
determine which pages are the most engaging for your users and perhaps entice
you to make more pages like those, to encourage more visits and more time
spent.
Bounce Rate
As a content site, there may be people who are driven to
single long-page articles like our blog site, read the whole thing, and then
leave. Normally, this would count as a bounce, but this is where you can use
the scroll depth tracking event that I earlier talked about, as an interaction
event to help you understand site engagement in a better way.
Video Metrics
Finally, you may want to measure users' engagement with your
videos using the Google Analytics Event Tracking for video interactions or go
for a more advanced capturing of video watch time and video starts as custom
metrics to help you get more precise insight to how users are engaging with
your video content.
Remember, if you need help setting up or managing your GA
account, you can contact me.
See you in my next blog post.
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